Santoni (Shanghai) Knitting Machinery Co., Ltd.

Santoni Shanghai chooses EID srl and e-Con Solutions for configuring its machinery.


From the offer to production in an intuitive and flexible way.



Santoni Shanghai was established in 2004 as a producer of seamless circular machines and rounded its product range with large diameter circular knitting machines and machines for socks: the first plant has been transformed in less than five years in a district that has produced net annual revenue higher then one billion RMB in 2010 and employs over 500 people.


Business Challenges

  • Simplify sales processes complexity due to possible variations through a driven process;
  • Increase the efficiency of information transmission between different departments (technical-commercial) to sell only what can be produced;
  • Reduce the possibility of error in the quotation through a simple to use but powerful tool;
  • Centralize and share the know-how.



Our Solution

  • Implementation of a solution based on the Sales & Product Configurator e-Con comprising:
    • a portal for the resellers, by reserved area, to independently manage their own offerings created with e-Con;
    • a web tool based on HTML5 compatible with all browsers;
    • a declarative rules engine that preserves the consistency of the process even if you change the flow of the demand;
  • Interfacing configuration system with Microsoft Dynamics CRM.



  • Standardization of sales literature;
  • Reduce the time of budgeting: commissions and profits are calculated automatically from costs, prices and profitability of the component pieces;
  • Reduction in the percentage of error during configuration thanks to well-defined rules, constraints and exceptions;
  • Better collaboration between sales department and production department with the automatic emission of a verified bill of materials.

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